The Apple Watch is officially here! Kinda...
Customers are now able to order the smartwatch online, or try one on at select Apple stores. The Apple Watch is now on display in stores across Australia, Canada, China, France, Germany, Hong Kong, Japan, the United States and the United Kingdom.The products will begin shipping to customers on April 24.
Simon Shenton was among the first people lined up in London to try on a new Apple Watch Sport. He said he only waited five minutes to get into the store.
In fact, store employees and news reporters significantly outnumbered customers in the shop.
Shenton said he came by the store on his way to work because he wanted to try on the watch before he placed his online order later today. He's trying to decide which color strap is best.
Apple (AAPL, Tech30) said Thursday it expects to sell out of its new watches.
"We expect that strong customer demand will exceed our supply at launch," said Angela Ahrendts, Apple's retail guru, in a statement.
But it's important to note that today shoppers could merely pre-order the Apple Watch. No one could take one home, so the lack of crowds isn't an indication of anything definitive.
Before customers were let in around 9 a.m., two small lines of people waited outside -- one for those who had appointments to try on watches, and the other for everyone else. (Some were just waiting for the store to open so they could get their laptops fixed.)
Hootan Yaghoobzadeh said he pre-ordered his Apple Watch online at 3 a.m. and made an appointment at the same time. Overall he was pleased with the experience of trying one on, although he expressed slight disappointment that the leather band felt "a little rubbery."
"I think it was nice," Yaghoobzadeh said. "It runs smoothly."
Yaghoobzadeh, a finance executive, told CNNMoney he was also surprised by the fashion advice he was given during his demo session. The Apple Watch professional told him to consider the size of the watches and style of the bands.
"It was kind of weird getting that advice from an Apple employee," Yaghoobzadeh said.
Nancy Hardison didn't get the same kind of fashion advice when she tried on her watch.
Hardison is an elementary school math teacher from Lynchburg, Virginia visiting New York for spring break. She wanted to try on different watches to find the one she wanted as a belated birthday present from her husband, she said.
The mother of two has been waiting for the day Apple would come out with a wearable device.
For the last eight years, Hardison has been wearing her iPhone on a tether hung around her neck.
She has never wanted a smartwatch until Apple unveiled its version, she said. And Hardison has no doubt that the wearables device market will take off soon.
"People just haven't caught on yet," she said, laughing.
This is probably exactly what Apple wants to hear.
The Apple Watch was designed to suit a wide range of budgets.
The Apple Watch Sport, with a rubbery band, starts at $349. But the Apple Watch Edition, which is crafted with 18-karat gold, starts at $10,000.
Customers who want to try on the high-end gold timepieces must sign up for a special appointment.
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